Case Studies
Real engagements. Real pipeline. Numbers from the field — not projections.
3.2×
Average pipeline multiple vs. pre-engagement baseline
14
Weeks average time to first qualified opportunity
6
Seed-stage companies taken from zero to live motion
Context
Pre-revenue SaaS company with a working product and no outbound motion. Founder was doing all selling manually with no system.
Challenge
No ICP definition. No sequences. No CRM. Pipeline was entirely referral-dependent.
Approach
Built ICP from scratch using signal mapping across 3 verticals. Deployed 4-touch email + LinkedIn sequences. CRM structured around deal stage velocity.
12
Qualified opportunities in 90 days
3
Closed deals by month 4
40%
Reply rate on primary sequence
"We went from zero pipeline to a full calendar in under three months. The motion runs without me now."
Founder, B2B SaaS
Context
Deep tech company with strong IP and zero commercial motion. Technical founder had never run outbound before.
Challenge
Complex product with a long sales cycle. No messaging framework. No target account list. Founder uncomfortable with sales.
Approach
Translated technical differentiation into buyer-language messaging. Built a 200-account target list across 2 verticals. Ran the first 30 calls alongside the founder.
8
Enterprise conversations opened in 60 days
2
Pilot agreements signed by month 5
€420K
Pipeline value created
"I didn't know how to sell. Now I have a system I can hand to a hire."
CEO, Deep Tech
Context
18 months post-seed. Pipeline had stalled after initial traction. Runway was 6 months. Investor pressure to show growth.
Challenge
Existing sequences had gone cold. ICP had drifted. Team was small and stretched. No clear owner of pipeline.
Approach
Audited existing motion and identified ICP drift as root cause. Rebuilt targeting around 3 high-signal accounts. Relaunched sequences with new messaging. Weekly pipeline reviews with founding team.
22
New opportunities in 8 weeks
4×
Pipeline velocity vs. prior 6 months
Series A
Closed 4 months after engagement start
"We were 6 months from zero. SETLIGHT rebuilt the motion fast enough to matter."
Co-founder, Enterprise SaaS
By the numbers
100%
Of engagements produced qualified pipeline within 90 days
2.8×
Average reply rate vs. industry benchmark
0
Engagements that ended without a live motion
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